The Challenge
Children of Promise, NYC (CPNYC) has redefined community-based support for 16 years, serving children of incarcerated parents with mental health, academic, and family-strengthening wraparound services. Yet today, families are facing an unprecedented crisis. The One Big Beautiful Bill (OBBBA) has stripped lifelines like SNAP, Medicaid, and after-school programs—leaving thousands of NYC children and caregivers with nowhere to turn.
Our Response
Through the One Million Emergency Response Campaign, we are delivering direct cash assistance to stabilize families during back-to-school, Thanksgiving, and the holiday season. This support gives parents the dignity and flexibility to buy food, clothing, toiletries, and essentials to meet urgent needs when it matters most.
Why Direct Cash Works
Research and our own experience prove that unrestricted cash relief stabilizes households, reduces child poverty, and improves mental health outcomes. During COVID-19 crisis, CPNYC deployed over $500,000 in direct cash assistance to families across Brooklyn and the Bronx. The results were immediate, pragmatic, and effective.
Your Impact
$1,250 stabilizes 5 families.
$5,000 supports 20 families with food & hygiene items.
$10,000 strengthens 40 families with meals and essentials.
$25,000 transforms 100 families with groceries, school supplies, and holiday gift cards.
$50,000 helps 200 families overcome the burdens of rent, transportation, and the digital divide
Call to Action
This is the moment to lead boldly. With your help, we will raise $1 million to ensure children and families in Brooklyn and the Bronx are not left behind.
Donate today. Be the reason a child feels hope for tomorrow.
